The “Vacation Rental Ownership” eBook is now available!  View Details

your vacation rental


You need an expert with a keen understanding of vacation rental design, photography, marketing, and management. You need an entrepreneur with firsthand experience and success in operating vacation rentals. You need the relevant tools and support to avoid wasting time, money, and resources, and maximize bookings!

Welcome to Vacation Rental Strategist.

Learn from the best with specialized support and discover the industry’s most trusted resources to help you successfully set up and manage your VR with efficiency, organization, and style!

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Expert orientation to the Vacation Rental (VR) industry or reboot an existing rental that will command higher rates and fill your calendar up!

Who is your target guest? We’ll help you identify your ideal guest to build a strategy to attract them to book!

Tailored interior design suggestions customized for your feature room and many DIY resources for VR design ideas.

Professional photography that will stand out among the growing VR crowd.

Marketing tips to attract the ideal guest while filtering out risky potential problems. Deliver great guest experiences and enjoy consistent five star reviews, which in turn drive even more bookings.

Discover the best technological tools in Vacation Rental management to save time and money – and then automate everything.

Ready to build a platform of success for decades to come? Lets get started.

Our Process

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set the stage

Staging, photography, and branding your vacation rental to stand-out and attract guests.

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gear up with the essentials

Set your vacation rental up with all the necessary essentials. We’ll provide checklists and inventory lists to keep you organized!

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creating the ultimate guest experience

Guests expect a great experience – and it’s up to you to deliver! Don’t worry, we’ll help you create the best experience possible.

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get the word out

Guests need to be able to find you! We’ll help you with where to list and what makes a great listing.

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automate with the latest technology

Make your life easier and your guest experience better with automation. We’ll walk you through it!

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build added value

Build your VR into a “turnkey” Vacation Rental – an attractive investment for potential buyers and additional revenue for you!

We know the hidden potential residing in your property – let us show you how to make it shine.

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A picture tells a thousand words. Rise to the top and stand out in a sea of vacation rental images.

From The Blog

Read more on The Inevitable, Growing Popularity of Vacation Rentals

The Inevitable, Growing Popularity of Vacation Rentals

Travel is the new necessity. Millennials have redefined the rules and the entire hospitality industry is paying attention, and courting their business. Huffpost states “72 percent of this demographic are choosing to spend more money on experiences than material items”. There is a good chance they are not seeking ordinary experiences, nor ordinary accommodation. Hotels and motels…

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When I first started to plan for our vacation rental, I consulted with Susanne Young. She gave us some easy and economical suggestions that we implemented. Guests now tell us these elements were specifically why they choose our place to book for their vacation. As a result of Susanne’s insight, we have a very full calendar in our first year of operation. Krista Hirschhofer, New Host
I wish I would have read Susanne's book before starting out with STR! I could have avoided costly mistakes. The book is essential for new and seasoned hosts. It is well-written and certainly worth the small investment to improve ROI and make the business an easier process. I highly recommend it! We have several vacation rental units and we have employed Susanne on all of them. Her tremendous knowledge and pulse on the industry have been an advantage that has led us as a top rental in our markets. Whenever we have experienced roadblocks, she has been there to help us move past these challenges and revitalize our projects. Marie-Ellen Goyet Owner of multiple properties
The most comprehensive vacation rental guide I have ever read and an invaluable resource. Terry Whyte, Manager 25 Properties at Anna Maria Island Beach Rentals Inc.
This book is a tremendous resource and from my own personal experience with renting our vacation home for the past 14 years, you have really hit the critical factors as well as the finer points that will assist vacation home owners to stand out in the crowd of short-term vacation rental. Elton Ash | Regional Executive Vice President RE/MAX of Western Canada and Vacation Rental Owner in Antigua
I am a successful property manager in Kelowna with some of my portfolio consisting of vacation rentals. I thought my properties looked the best they could until I had the good fortune of crossing paths with Susanne. She has the most incredible attention to detail and natural eye for design. With her help on staging, photographs, and knowledge and expertise on all areas of running a vacation rental  she has transformed my properties from mediocre to outstanding. My bookings have increased and I have easily been able to fill the summers. I now recommend her services to everyone I work with as I hold her in high regard.
Ready to build a platform of success for decades to come? Lets get started.